The Fatal LinkedIn Mistake 90% Of Job-Seekers Make

Published by Liz Ryan, Forbes May 7, 2017

The Fatal LinkedIn Mistake 90% Of Job-Seekers Make

Liz Ryan , CONTRIBUTOR

Opinions expressed by Forbes Contributors are their own.

 

The fatal LinkedIn branding mistake almost every job-seeker makes is to hedge their bets.

They brand themselves too broadly. The result is that the job-seeker’s description is so vague or task-oriented that we cannot tell what they want to do or what they’re especially good at.

They try to cover too much ground!

Listing all the things you know how to do only makes you sound desperate for any kind of job at all.

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Your personal brand cannot be desperate, or your brand will not help you. It will hurt you, in fact.

What hiring manager would have confidence in your ability to walk into their department and make a difference when your branding says you aren’t sure what you do professionally?

When your LinkedIn profile says “Multi-skilled Business Professional” you have already eliminated most of your potential audience.

 

They’re not looking for a Multi-Skilled Business Professional.

Who in history ever was?

Hiring managers have pain in specific areas.

When you have pain in your body, it’s specific, too. Nobody says “I have pain!”

They have a back ache, a tooth ache or a pain in their knee. You can’t brand yourself to appeal to everybody — that’s not how branding works!

Good personal branding is more specific than any of these overly general self-descriptors:

Diverse background in aerospace, consumer products and legal services (who cares what you did already, unless you want to do it again? Tell us what you intend to do, and why you’re qualified for it!)
Skilled at Marketing, Sales, Operations and Customer Support (what does this even mean? No one who has dug into any of these functions in depth would continue to describe themselves as skilled at all four!)
Trainer/Instructor/Instructional Designer/Training Specialist (tell us what you are dying to do most of all. Commit! The world will reward your belief in yourself)
Open to Any HR VP, Director, Manager or Coordinator Position (you cannot call yourself an executive but also mention that you’re open to junior-level positions. Nobody looks at the same candidates for high-level and lower-level jobs. Decide what you’re best at and use Indeed to learn where the job openings are, and brand yourself right there!)
What’s a better branding approach? Choose the sweet spot at the place where your experience, your talents and employers’ pain intersect.

You’ll find that sweet spot by thinking about and writing down your favorite activities and favorite past roles, as well as things you love to do and are good at outside of work. Then, you’ll check out job ads to learn which positions companies are looking for.

Many people are confused about their career direction. That’s okay. You can leave your overly-broad branding on LinkedIn until you figure out what you want to be when you grow up — at least for this job search!

Read LinkedIn profiles to spot job titles, job descriptions and specific responsibilities that sound like a fit for you. Now, brand yourself for the jobs you really want — not every job you’re qualified for:

Freelance Travel Writer and Editor
Sales Manager for Pharma/Neutraceuticals
Office Manager/Bookkeeper Seeking Overbooked CEO to Support
Startup Marketing Manager with Press Contacts
Your LinkedIn branding is important because it tells the world how you see yourself.

Everyone else will see you the same way the minute you stand in your power and tell us “Here I am!”

Liz Ryan is CEO/founder of Human Workplace and author of Reinvention Roadmap. Follow her on Twitter and read Forbes columns.

Marketing Calendar 2017

www.Front2BackDesigns.com

New Year – January 1 Dr. Martin Luther King Birthday – January 16 (Observed) Valentine’s Day – February 14 President’s Day – February 20
St. Patrick’s Day – March 17 April Fools – April 1 Easter – April 16 Earth Day – April 22
Mother’s Day – May 14 Memorial Day – May 29 Flag Day – June 14 Father’s Day – June 18
Independence Day – July 4 National Night Out – August 1 Labor Day – September 4 Columbus Day – October 9
Halloween – October 31 Veteran’s Day – November 11 Thanksgiving – November 23 Christmas Day – December 25

How To Give Negative Feedback In A Positive Way

How To Give Negative Feedback In A Positive Way – April 14, 2017

Feedback can be a powerful tool. Of course, positive feedback can make you feel like king of the world. “Your report looks great.” “You are exceeding the expectations of your team.” “You’re an effective leader.”

But negative feedback can set you back, make you depressed and rattle your confidence. “Why can’t your numbers look like Joe’s?” “Why are you always late with your report?” “You really need to manage that customer better.”

Get the picture?

Today, instead of talking about negative feedback, Promotional Consultant Today is focusing on “constructive feedback” —identifying and promoting change in behaviors that detract from high performance with these tips from published author and business executive, John Reh.

1. Be calm. When giving constructive feedback to improve an individual’s behavior, you want to be calm in your approach. If it’s an emotional issue, let your emotions subside before addressing the person, even if it means waiting a day before providing the feedback.

2. Never deliver negative feedback in front of team members. Being respectful to the individual is very important if your goal is to improve behavior and build confidence. Find a private place, like your office or a private conference room, to have the discussion and make sure the setting is professional and business focused. For example, a loud public setting like a Starbucks is not the best option. And do not address anything in front of colleagues or discuss it with colleagues. Keep the discussion private.

3. Focus on the observed behavior, not the person. As Reh points out, the purpose of constructive feedback is to eliminate behaviors that detract from high performance. If the individual perceives he or she is being attacked personally, the person will quickly turn defensive and the opportunity for a meaningful discussion will be lost. It’s important to not make it about the person’s character but about the action itself.

4. Be specific. In order for someone to change behavior, you have to be very specific about what change needs to take place and why it needs to change. Explain the impact to the business. Simply stating that “You need to do better” or “You screwed up” is certainly not effective.

5. Be timely. According to Reh, the best time to give constructive feedback is as soon as the action has taken place so that it’s fresh in that person’s mind. Also, you can focus on something tangible that the person can change right away. Feedback of all types should be given as soon as possible after the event.

6. Reaffirm your faith in the person. Most important, remind the person why they are on your team. Reinforce the good qualities that they bring to the table and why you have faith in their abilities. End on a positive know and give them the confidence and energy they need to make a change.

Feedback is a key component to growing as an individual. View constructive feedback as a positive action that can help someone, and be compassionate in your approach.

Source: John Reh is a senior business executive whose broad management experience encompasses managing projects up to $125 million and business units including up to 200-plus people. A published author, most recently as a contributing author to Business: The Ultimate Resource, Reh has set aside time throughout his career to mentor newer managers, often women and minorities, in the art and science of management-a skill that can be taught and learned.

Repost from PPAI Publications April 14, 2017

 

www.Front2BackDesigns.com

707-421-1831

 

Marketing Calendar 2017

www.Front2BackDesigns.com

New Year – January 1 Dr. Martin Luther King Birthday – January 16 (Observed) Valentine’s Day – February 14 President’s Day – February 20
St. Patrick’s Day – March 17 April Fools – April 1 Easter – April 16 Earth Day – April 22
Mother’s Day – May 14 Memorial Day – May 29 Flag Day – June 14 Father’s Day – June 18
Independence Day – July 4 National Night Out – August 1 Labor Day – September 4 Columbus Day – October 9
Halloween – October 31 Veteran’s Day – November 11 Thanksgiving – November 23 Christmas Day – December 25

Searching for Products on Front2Back Designs

Searching for Products on Front2Back Designs

Photo by Michael Kendrick/MKiphotography

 

Published on Feb 23, 2017
Searching for products on Front2Back Designs Website: Dionne from Front2Back Designs will teach you how to do a product search on the Front2Back Designs website. (www.front2backdesigns.com). Click on the “Search” button on the home page or you can also search by clicking in the box “What Are You Looking For?” Front2Back Designs has over 35,000 suppliers, so the more detailed you are while searching the better your results. This video (approximately 3.27 minutes) will show you how to search for products on our website. Today we’re going to searching using the “Search” button. There are numerous categories to search from on the left hand side of the screen.  You can also click on the center tags and search by key words, themes (holidays, fundraising, breast cancer, etc), price range (budget), quantity needed. You also have the option for searching for “Made in the USA, Union Made or Environmentally Friendly”. For this video we’re going to search for “Breast Cancer” items. Once you’ve selected your fields, click Search. Tons of items/pages came up under “Breast Cancer” theme. You can maximize your search by click on the number of items seen per page, which will expand your view. If you click on any item it will give you a detailed description of the item, price, quantity, best way to use the item (themes) and  imprint information for each item. Once you’ve completed your search, you can request a quote or place an order thru the website.

 

www.Front2BackDesigns.com

707-421-1831

 

Marketing Calendar 2017

www.Front2BackDesigns.com

New Year – January 1 Dr. Martin Luther King Birthday – January 16 (Observed) Valentine’s Day – February 14 President’s Day – February 20
St. Patrick’s Day – March 17 April Fools – April 1 Easter – April 16 Earth Day – April 22
Mother’s Day – May 14 Memorial Day – May 29 Flag Day – June 14 Father’s Day – June 18
Independence Day – July 4 National Night Out – August 1 Labor Day – September 4 Columbus Day – October 9
Halloween – October 31 Veteran’s Day – November 11 Thanksgiving – November 23 Christmas Day – December 25

We Love Our Clients At Front2Back Designs

We Love Our Clients At Front2Back Designs

We love our clients at Front2Back Designs: Travis Custom Gifts and Event Planning, ndataStor, Crescent Elementary School/PEP, A. Robledo Construction Engineering, Under Pressure Dive Club, Laurel Creek Elementary School, Los Altos Mexican Bar & Grill, Cordelia Fire District, Monica Lloyd, Cleo Gordon Elementary School, Sabrina Butler 50th Birthday Celebration, Danyelle Luckey Family, Kiss My Butter, Alpha Alarm & Audio Inc., Encore Glass, Christina Baird, All Weather Heating & Air Conditioning.

WE APPRECIATE YOU FOR SHOPPING LOCAL AND SMALL BUSINESS!

Do you need help with branding your business? Call 707-421-1831 Today!

Marketing Calendar 2017

www.Front2BackDesigns.com

New Year – January 1 Dr. Martin Luther King Birthday – January 16 (Observed) Valentine’s Day – February 14 President’s Day – February 20
St. Patrick’s Day – March 17 April Fools – April 1 Easter – April 16 Earth Day – April 22
Mother’s Day – May 14 Memorial Day – May 29 Flag Day – June 14 Father’s Day – June 18
Independence Day – July 4 National Night Out – August 1 Labor Day – September 4 Columbus Day – October 9
Halloween – October 31 Veteran’s Day – November 11 Thanksgiving – November 23 Christmas Day – December 25