The Fatal LinkedIn Mistake 90% Of Job-Seekers Make

Published by Liz Ryan, Forbes May 7, 2017

The Fatal LinkedIn Mistake 90% Of Job-Seekers Make

Liz Ryan , CONTRIBUTOR

Opinions expressed by Forbes Contributors are their own.

 

The fatal LinkedIn branding mistake almost every job-seeker makes is to hedge their bets.

They brand themselves too broadly. The result is that the job-seeker’s description is so vague or task-oriented that we cannot tell what they want to do or what they’re especially good at.

They try to cover too much ground!

Listing all the things you know how to do only makes you sound desperate for any kind of job at all.

Shutterstock

 

Your personal brand cannot be desperate, or your brand will not help you. It will hurt you, in fact.

What hiring manager would have confidence in your ability to walk into their department and make a difference when your branding says you aren’t sure what you do professionally?

When your LinkedIn profile says “Multi-skilled Business Professional” you have already eliminated most of your potential audience.

 

They’re not looking for a Multi-Skilled Business Professional.

Who in history ever was?

Hiring managers have pain in specific areas.

When you have pain in your body, it’s specific, too. Nobody says “I have pain!”

They have a back ache, a tooth ache or a pain in their knee. You can’t brand yourself to appeal to everybody — that’s not how branding works!

Good personal branding is more specific than any of these overly general self-descriptors:

Diverse background in aerospace, consumer products and legal services (who cares what you did already, unless you want to do it again? Tell us what you intend to do, and why you’re qualified for it!)
Skilled at Marketing, Sales, Operations and Customer Support (what does this even mean? No one who has dug into any of these functions in depth would continue to describe themselves as skilled at all four!)
Trainer/Instructor/Instructional Designer/Training Specialist (tell us what you are dying to do most of all. Commit! The world will reward your belief in yourself)
Open to Any HR VP, Director, Manager or Coordinator Position (you cannot call yourself an executive but also mention that you’re open to junior-level positions. Nobody looks at the same candidates for high-level and lower-level jobs. Decide what you’re best at and use Indeed to learn where the job openings are, and brand yourself right there!)
What’s a better branding approach? Choose the sweet spot at the place where your experience, your talents and employers’ pain intersect.

You’ll find that sweet spot by thinking about and writing down your favorite activities and favorite past roles, as well as things you love to do and are good at outside of work. Then, you’ll check out job ads to learn which positions companies are looking for.

Many people are confused about their career direction. That’s okay. You can leave your overly-broad branding on LinkedIn until you figure out what you want to be when you grow up — at least for this job search!

Read LinkedIn profiles to spot job titles, job descriptions and specific responsibilities that sound like a fit for you. Now, brand yourself for the jobs you really want — not every job you’re qualified for:

Freelance Travel Writer and Editor
Sales Manager for Pharma/Neutraceuticals
Office Manager/Bookkeeper Seeking Overbooked CEO to Support
Startup Marketing Manager with Press Contacts
Your LinkedIn branding is important because it tells the world how you see yourself.

Everyone else will see you the same way the minute you stand in your power and tell us “Here I am!”

Liz Ryan is CEO/founder of Human Workplace and author of Reinvention Roadmap. Follow her on Twitter and read Forbes columns.

Marketing Calendar 2017

www.Front2BackDesigns.com

New Year – January 1 Dr. Martin Luther King Birthday – January 16 (Observed) Valentine’s Day – February 14 President’s Day – February 20
St. Patrick’s Day – March 17 April Fools – April 1 Easter – April 16 Earth Day – April 22
Mother’s Day – May 14 Memorial Day – May 29 Flag Day – June 14 Father’s Day – June 18
Independence Day – July 4 National Night Out – August 1 Labor Day – September 4 Columbus Day – October 9
Halloween – October 31 Veteran’s Day – November 11 Thanksgiving – November 23 Christmas Day – December 25

Searching for Products on Front2Back Designs

Searching for Products on Front2Back Designs

Photo by Michael Kendrick/MKiphotography

 

Published on Feb 23, 2017
Searching for products on Front2Back Designs Website: Dionne from Front2Back Designs will teach you how to do a product search on the Front2Back Designs website. (www.front2backdesigns.com). Click on the “Search” button on the home page or you can also search by clicking in the box “What Are You Looking For?” Front2Back Designs has over 35,000 suppliers, so the more detailed you are while searching the better your results. This video (approximately 3.27 minutes) will show you how to search for products on our website. Today we’re going to searching using the “Search” button. There are numerous categories to search from on the left hand side of the screen.  You can also click on the center tags and search by key words, themes (holidays, fundraising, breast cancer, etc), price range (budget), quantity needed. You also have the option for searching for “Made in the USA, Union Made or Environmentally Friendly”. For this video we’re going to search for “Breast Cancer” items. Once you’ve selected your fields, click Search. Tons of items/pages came up under “Breast Cancer” theme. You can maximize your search by click on the number of items seen per page, which will expand your view. If you click on any item it will give you a detailed description of the item, price, quantity, best way to use the item (themes) and  imprint information for each item. Once you’ve completed your search, you can request a quote or place an order thru the website.

 

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Marketing Calendar 2017

www.Front2BackDesigns.com

New Year – January 1 Dr. Martin Luther King Birthday – January 16 (Observed) Valentine’s Day – February 14 President’s Day – February 20
St. Patrick’s Day – March 17 April Fools – April 1 Easter – April 16 Earth Day – April 22
Mother’s Day – May 14 Memorial Day – May 29 Flag Day – June 14 Father’s Day – June 18
Independence Day – July 4 National Night Out – August 1 Labor Day – September 4 Columbus Day – October 9
Halloween – October 31 Veteran’s Day – November 11 Thanksgiving – November 23 Christmas Day – December 25

We Love Our Clients At Front2Back Designs

We Love Our Clients At Front2Back Designs

We love our clients at Front2Back Designs: Travis Custom Gifts and Event Planning, ndataStor, Crescent Elementary School/PEP, A. Robledo Construction Engineering, Under Pressure Dive Club, Laurel Creek Elementary School, Los Altos Mexican Bar & Grill, Cordelia Fire District, Monica Lloyd, Cleo Gordon Elementary School, Sabrina Butler 50th Birthday Celebration, Danyelle Luckey Family, Kiss My Butter, Alpha Alarm & Audio Inc., Encore Glass, Christina Baird, All Weather Heating & Air Conditioning.

WE APPRECIATE YOU FOR SHOPPING LOCAL AND SMALL BUSINESS!

Do you need help with branding your business? Call 707-421-1831 Today!

Marketing Calendar 2017

www.Front2BackDesigns.com

New Year – January 1 Dr. Martin Luther King Birthday – January 16 (Observed) Valentine’s Day – February 14 President’s Day – February 20
St. Patrick’s Day – March 17 April Fools – April 1 Easter – April 16 Earth Day – April 22
Mother’s Day – May 14 Memorial Day – May 29 Flag Day – June 14 Father’s Day – June 18
Independence Day – July 4 National Night Out – August 1 Labor Day – September 4 Columbus Day – October 9
Halloween – October 31 Veteran’s Day – November 11 Thanksgiving – November 23 Christmas Day – December 25

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Marketing Calendar 2017

www.Front2BackDesigns.com

New Year – January 1 Dr. Martin Luther King Birthday – January 16 (Observed) Valentine’s Day – February 14 President’s Day – February 20
St. Patrick’s Day – March 17 April Fools – April 1 Easter – April 16 Earth Day – April 22
Mother’s Day – May 14 Memorial Day – May 29 Flag Day – June 14 Father’s Day – June 18
Independence Day – July 4 National Night Out – August 1 Labor Day – September 4 Columbus Day – October 9
Halloween – October 31 Veteran’s Day – November 11 Thanksgiving – November 23 Christmas Day – December 25